You are here: Home / Archives for relationships

TweetSnobs: Five signs you’re following one

August 18, 2010 By Gregg McLachlan 2 Comments

It’s the one thing that really bugs many people who use social media such as Twitter: How can some people be so unsocial? Hello. Didn’t they get the memo? It’s called social media.

Here are five sure-fire signals that you might be following a TweetSnob and it might be time to hit the unfollow button.
[Read more...]

Filed Under: Social media Tagged With: , , , ,

Super simple way to get personal in building media relations

August 16, 2010 By Gregg McLachlan Leave a Comment

There’s no denying that much of the communication we do today is through email. Regular mail’s prominence has been usurped by e-technology.

If you’re like most people, you have to think hard about the last time you sent a personal note by regular mail. You probably sent the note via email. Most of us do.
[Read more...]

Filed Under: Communications, Media training Tagged With: , , , , ,

Got e-loyalty? Maybe not. Three issues to consider

July 27, 2010 By Gregg McLachlan Leave a Comment

E-loyalty is the holy grail of doing business on the web. Some businesses and organizations do it well. Others stumble.

The goal of e-loyalty is getting customers to return to your website over and over again. But it has to be about more than visits. You want customers to do business with you too. That means paying for a service, making a purchase or choosing to donate. The great part about e-loyalty is that it’s a level playing field ~ anyone can compete. Don’t think you’re too small. In fact, small can be a big selling point for e-loyalty. Answer this question: Whom do you have a better personal relationship with: a) the giant big box retailer; or b) the person who operates a small fruit and veggie business?
[Read more...]

Filed Under: Branding, Communications, Social media, Web Tagged With: , , , , , ,

Why Twitter is better than email

June 30, 2010 By Gregg McLachlan Leave a Comment

Email or Twitter? What’s better for marketing, communications and building awareness of a brand or cause? I’ve come across, and read many discussions about this topic. One comment I recently read by a published author suggested using social media such as Twitter is futile. Why? Because the belief, the author writes, is that you’re tweeting to people who have no influence within an organization, and therefore cannot make decisions that will affect your bottomline. [Read more...]

Filed Under: Communications, Social media Tagged With: , ,