Need attention? I mean, do you really really want to grab attention for your organization and its causes? Have you thought about doing something wacky? Something that really generates media buzz?

If you’ve answered yes to most of the questions above, chances are that you’ve considered doing a publicity stunt. We’ve all seen such stunts before. Sometimes it’s a pie in the face of a political figure. Other times it’s someone chaining themselves to a tree. Common stunts involve disrupting a meeting, and using the timing to shout a message. Hanging banners from public buildings or visible landmarks is another popular publicity stunt. More recently, we’ve seen the emergence of ‘quiet’ stunts, whereby no words are spoken, but physical appearance is used to convey a theme. [Read more...]