Feeling like your communications strategy is going in circles?

When organizations or companies struggle to define objectives or align them properly with a communications strategy, the end result can be going in circles and never quite reaching the intended goal.

In this week’s podcast, we take a look at what happens when communications plans go in circles, why it happens, and why it could be bad news for your organization if your goals are about increasing growth, increasing fundraising, and attracting new members/supporters.

Event-centred approach a great way to get started on social media

Not sure where to begin with Facebook or Twitter? Feeling overwhelmed at the thought of trying to manage an account that tries to capture everything your organization or business does?

The good news is there’s an easier way to get your feet wet and ease into using social media.

Creating an account that is dedicated to one specific event is an easy solution. Plus, it’s a terrific free marketing tool that’s highly viral.
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