The media release remains a staple of communications for organizations. But you’d cringe if you could see the behind-the-scenes view in media outlets. Blue boxes literally overflow with releases by the end of each day. The piles of paper in each recycling box are dominated by releases. It’s usually a mish-mash of the good, the bad, and the ugly. The good are usually used and then recycled. The bad and the ugly risk a one-way ticket to RecycleVille.
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10 reasons your media release sucks
January 31, 2011 By 2 Comments
News releases: Grab your readers’ attention fast
June 30, 2010 By Leave a Comment
You have less than 30 seconds to capture the attention of a reader. If you fail, the reader will put down your news release, or worse, throw it in the waste basket. When that happens, all the time you’ve spent creating the news release is a waste too. Here are 10 tips to give your news releases instant readability: [Read more...]
5 guaranteed ways to harm your media relationship
June 30, 2010 By Leave a Comment
Cultivating a good working relationship with media is part of getting your stories out to the public. So, how can you quickly harm that relationship? Here are five common ways, if repeated too often, that will send your media relationship toward a divorce:
1. Tell a reporter what notes to take: If the reporter isn’t scribbling in his/her notebook as you’re talking about a particular point, don’t say: “Why aren’t you writing that down! That’s important!” The reporter is simply filtering what you’re saying. That’s why it’s important to know how to sell your information as important so a reporter will want to report about it. [Read more...]
