Don’t worry if you don’t have a ‘radio voice’. Think of podcasting as being a new way to get your message out to internal or external audiences, whether you are a professional radio personality or amateur. Surprisingly, few non-profit organizations and companies are utilizing this technology.
Even you’re not a professional, you can still create professional podcasts with music and voice tracks. It puts the power to make a radio-style show in the palm of your hands with ease never before seen.
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Communications guides are essential for every organization or business, yet few have one. And if they do have a guide, many are forgotten and filed in a desk drawer. This means new hires frequently have no idea such a guide exists. When a crisis happens, everyone scrambles to locate the now-dusty guide. Bad signal.
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You have less than 30 seconds to capture the attention of a reader. If you fail, the reader will put down your news release, or worse, throw it in the waste basket. When that happens, all the time you’ve spent creating the news release is a waste too. Here are 10 tips to give your news releases instant readability: [Read more...]
