Training articles by Gregg McLachlan on writing and interviewing are featured in a new 576-page text, Reporting for the Media (Canadian Edition, Oxford University Press). The text is used by schools of journalism in colleges and universities in Canada.
Media training: The questions you never expect from journalists
October 20, 2010 By Leave a Comment
If you could be an animal, which animal would you be?
What does the car you drive say about your personality?
If you were in the same position as these people, what would you be saying?
Not sure how to answer these questions? You’re part of a large group of people in politics, nonprofits and companies who aren’t prepared for these types of questions being asked by media.
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Three ways to use podcasts in your communications
September 8, 2010 By 1 Comment
Don’t worry if you don’t have a ‘radio voice’. Think of podcasting as being a new way to get your message out to internal or external audiences, whether you are a professional radio personality or amateur. Surprisingly, few non-profit organizations and companies are utilizing this technology.
Even you’re not a professional, you can still create professional podcasts with music and voice tracks. It puts the power to make a radio-style show in the palm of your hands with ease never before seen.
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Should your Executive Director be your first spokesperson in a crisis?
August 10, 2010 By Leave a Comment
It’s not a question that many organizations stop and think about. But it’s definitely an important decision that’s essential to ensure you are managing crisis communications.
If your organization typically puts all crisis communications immediately in the lap of your top person, you may want to revisit this approach.
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Three keys for dealing with stressed out media reporters
July 24, 2010 By Leave a Comment
Think your life and job is hectic?
The media business is in a state of upheaval. We’re talking major upheaval. Think earthquake-style buckling of newsroom floors, and awards for reporting excellence falling off walls, and you’ll get the picture.
When you’re dealing with media today, you’re faced with many journalists who are stressed, overworked and in a rush. That’s what comes with the territory of working in newsrooms where staff layoffs over the past two years have reduced newsrooms to brittle shells of their former selves.
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