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Immersion advertising campaign is Pure brilliance

August 8, 2010 By Gregg McLachlan Leave a Comment

Ever heard of Pure Michigan? I’m sure you have. The advertising spots are everywhere on radio and television. That soothing voice that carries us off to dreamland is actor Tim Allen. The ads are based around experiences and our five senses: sight, hearing, smell, touch and taste. Plus, they rely on a technique called narrative storytelling. Listen to this week’s podcast and learn how creativity can build advertising that bring your target audience a lot closer to you than you think — or even closer than they imagined.

Podcast: Download

Filed Under: Communications podcasts, WorkCabin Radio Podcasts Tagged With: experiences, five senses, immersion advertising, marketing, podcasts, Pure Michigan, storytelling, Tim Allen, tourism

Are you taking advantage of simple marketing tool in every email you send?

July 7, 2010 By Gregg McLachlan Leave a Comment

Your email signature is your online business card. Use it to your advantage with every email that you send. In this podcast, you’ll learn about five easy add-ons for your email signature.

Podcast: Download

Filed Under: Communications podcasts Tagged With: email, marketing, marketing tool

What Minute Rice can teach you about communication with customers

July 3, 2010 By Gregg McLachlan Leave a Comment

There’s an old advertising slogan that has stood the test of time over many decades. You probably know it well. Minute Rice: Ready in 5 Minutes. It’s a slogan that was far ahead of its time (with apologies to Jiffy Pop popcorn). It was developed in an era where the microwave was nowhere to be found, and porridge was a popular breakfast meal.

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Filed Under: Communications, Marketing Tagged With: communications, marketing, minute rice

Know your customers. Avoid crapshoot marketing

June 30, 2010 By Gregg McLachlan Leave a Comment

There certainly is a lot of hullabaloo these days about fancy terms related to building corporate or organizational outreach success. You’ve probably heard many of them. Social media marketing. Customer Relationship Management. Return on investment. Viral marketing. Branding strategy. The list goes on and on.

It’s easy to get excited.

Here’s the truth about all of the above: they all mean squat if you haven’t started with truly understanding who your customers are.

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Filed Under: Marketing Tagged With: branding, CRM, customers, marketing, return on investment, strategy, viral marketing

What message is your email signature sending?

June 27, 2010 By Gregg McLachlan Leave a Comment

How many emails do you send in a day? How many emails do you reply to in a day? Your answer is probably dozens. Followed by dozens more. Now, think of the lost opportunities for marketing yourself. If you’ve just had a Doh! moment, you’re in good company. Email signatures remain one of the easiest yet most overlooked marketing opportunities for job seekers and professionals.

Don’t think you need an email signature? How often do emails get forwarded? Here’s one huge fact we all know: emails are circulated. It’s another reason to make sure your signature is there and goes along with every press of someone’s send button. [Read more...]

Podcast: Download