There are lots of pitfalls to avoid when using social media. Here are five that stand out for users of Linkedin, Twitter and Facebook.

1. Being impersonal with invites on Linkedin. You have probably received an invitation that reads like this: I’d like to add you to my professional network on LinkedIn. Of course you have. That’s because it’s the stock Linkedin invite. It’s also aimed at nobody in particular. Yet so many people still use it. Most people want to be somebody on Linkedin. If you want to add someone to your network, get personal. Scrap the standard Linkedin invite and write your own. Using the other person’s name would be a great start. [Read more...]