You have less than 30 seconds to capture the attention of a reader. If you fail, the reader will put down your news release, or worse, throw it in the waste basket. When that happens, all the time you’ve spent creating the news release is a waste too. Here are 10 tips to give your news releases instant readability: [Read more...]
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Gregg McLachlan is the senior consultant and principal behind WorkCabin Communications, a Norfolk County, Simcoe, Ontario agency specializing in copywriting, media coaching, social media, marketing and communications planning, media training, Social Media Outsourcing (SMO), writing and editing services, logo development and branding, and more to nonprofits, agriculture, wineries, businesses and environmental organizations in Norfolk County, Haldimand County, Brant, Brantford, Cambridge, Hamilton, Oxford, Niagara Region, St. Catharines, Welland, southern Ontario, Canada and beyond.
