Facebook | WorkCabin Communications | Writing | Copywriter | Editing | Advertising & Graphic Design | Media Relations

You are here: Home / Archives for facebook

What traditional media can teach us about failing to communicate

February 21, 2011 By Gregg McLachlan Leave a Comment

I’ve noted an interesting quirk among traditional media today. Circulation and listenership are declining. Resources and staff are being slashed. And yet there are neverending declarations from these institutions about embracing the future and adapting to the hyper-active, social networking era to retain consumers and remain relevant.

Is it actually happening? Nope. There’s lots of talk about doing it. But not a lot of evidence to support it. In the medium to smaller traditional media markets it’s especially apparent.

Question of the week: Should our organization use Twitter or Facebook?

January 21, 2011 By Gregg McLachlan 1 Comment

This week’s Question of the Week comes from an organization that is asking which social media tool they should use? Should it be Twitter or Facebook? Well, that’s a pretty big question, but here are a few thoughts on this issue.

Filed Under: Communications, Social media Tagged With: facebook, facebook for nonprofits in ontario canada, social medoa for nonprofits in ontario canada, twitter, twitter for nonprofits

Facebook advice for nonprofits: Manage, manage, manage

October 15, 2010 By Gregg McLachlan Leave a Comment

A nonprofit client, interested in jumping into social media, is hesitant about using Facebook. The reason for the fear is not misdirected. This nonprofit has seen how a Facebook page can be useful at first, but take a turn for the worse.

What started as a useful ‘support-the-nonprofit’ Facebook page, with many people ‘liking’ the cause, was soon hijacked by people with opposing views. The end result was overwhelming. It became a slamfest against the nonprofit. (I should point out that the Facebook page itself was not started by the nonprofit, but rather by well-intentioned community supporters.)
[Read more...]

Filed Under: Social media Tagged With: facebook, nonprofit, social media

Event-centred approach a great way to get started on social media

August 3, 2010 By Gregg McLachlan Leave a Comment

Not sure where to begin with Facebook or Twitter? Feeling overwhelmed at the thought of trying to manage an account that tries to capture everything your organization or business does?

The good news is there’s an easier way to get your feet wet and ease into using social media.

Creating an account that is dedicated to one specific event is an easy solution. Plus, it’s a terrific free marketing tool that’s highly viral.
[Read more...]

Filed Under: Social media Tagged With: business, communications, facebook, marketing tool, organizations, social mediam events, twitter

Three ways to convince your boss to give social media a try

July 25, 2010 By Gregg McLachlan Leave a Comment

Are you jazzed about using Twitter or Facebook to promote your workplace, but your company or organization is not excited about the idea, or dragging its feet? Maybe you’ve heard this excuse: “We don’t have time for social media!” Imagine if your business or organization resisted using the Internet in the 1990s. Maybe the excuse at that time had a similar ring: “We don’t have time for the Internet!” Today’s podcast is about 3 easy ways of overcoming the ‘I don’t have time for social media’ argument.

Podcast: Download

Filed Under: Communications podcasts, WorkCabin Radio Podcasts Tagged With: boss, facebook, procrastination, social media, twitter

Five social media gaffes to avoid

June 30, 2010 By Gregg McLachlan Leave a Comment

There are lots of pitfalls to avoid when using social media. Here are five that stand out for users of Linkedin, Twitter and Facebook.

1. Being impersonal with invites on Linkedin. You have probably received an invitation that reads like this: I’d like to add you to my professional network on LinkedIn. Of course you have. That’s because it’s the stock Linkedin invite. It’s also aimed at nobody in particular. Yet so many people still use it. Most people want to be somebody on Linkedin. If you want to add someone to your network, get personal. Scrap the standard Linkedin invite and write your own. Using the other person’s name would be a great start. [Read more...]

Filed Under: Social media Tagged With: facebook, linkedin, social media gaffes, twitter

Why every organization, business needs to be on social media

June 27, 2010 By Gregg McLachlan 1 Comment

Social media can be a scary place for some organizations and businesses considering whether or not to jump in with both feet. I hear this a lot. “What happens if people start slamming us?” they ask.

My response: “Wouldn’t you want to know they’re slamming you and what they’re saying about you?”

This question is always greeted with a pause. But the eventual answer is usually ‘yes’.

Most people do indeed want to know what’s being said about them, or their organization. It’s why we Google ourselves and organizations all the time. Deep down, we’re curious.
[Read more...]