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Super simple way to get personal in building media relations

August 16, 2010 By Gregg McLachlan Leave a Comment

There’s no denying that much of the communication we do today is through email. Regular mail’s prominence has been usurped by e-technology.

If you’re like most people, you have to think hard about the last time you sent a personal note by regular mail. You probably sent the note via email. Most of us do.
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Filed Under: Communications, Media training Tagged With: , , , , ,

Five ways to deliver better e-newsletters

August 5, 2010 By Gregg McLachlan Leave a Comment

OK, you’ve compiled a mailing list of opt-in subscribers. So now what? Having a list is only one small step. Without the proper implementation, your e-newsletter or bulletin may never reach people on your list.

This is such an important factor in email marketing. Too many organizations or businesses claim to have X number of ‘people’ on a subscriber list, however, they are unable to: a) confirm exactly how many actual emails ever reach their intended destination on a weekly or monthly basis; b) how many email addresses are legit and active because there is zilch tracking/purging of bogus spammer addresses that routinely crowd email lists. (Note: If you have a subscriber confirmation system configured whereby subscribers have to respond to an email before they are confirmed, this can significantly help reduce spam addresses from invading your list.)
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Filed Under: Marketing Tagged With: , , ,

Got e-loyalty? Maybe not. Three issues to consider

July 27, 2010 By Gregg McLachlan Leave a Comment

E-loyalty is the holy grail of doing business on the web. Some businesses and organizations do it well. Others stumble.

The goal of e-loyalty is getting customers to return to your website over and over again. But it has to be about more than visits. You want customers to do business with you too. That means paying for a service, making a purchase or choosing to donate. The great part about e-loyalty is that it’s a level playing field ~ anyone can compete. Don’t think you’re too small. In fact, small can be a big selling point for e-loyalty. Answer this question: Whom do you have a better personal relationship with: a) the giant big box retailer; or b) the person who operates a small fruit and veggie business?
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Filed Under: Branding, Communications, Social media, Web Tagged With: , , , , , ,

Are you taking advantage of simple marketing tool in every email you send?

July 7, 2010 By Gregg McLachlan Leave a Comment

Your email signature is your online business card. Use it to your advantage with every email that you send. In this podcast, you’ll learn about five easy add-ons for your email signature.

Podcast: Download

Filed Under: Communications podcasts Tagged With: , ,

Why Twitter is better than email

June 30, 2010 By Gregg McLachlan Leave a Comment

Email or Twitter? What’s better for marketing, communications and building awareness of a brand or cause? I’ve come across, and read many discussions about this topic. One comment I recently read by a published author suggested using social media such as Twitter is futile. Why? Because the belief, the author writes, is that you’re tweeting to people who have no influence within an organization, and therefore cannot make decisions that will affect your bottomline. [Read more...]

Filed Under: Communications, Social media Tagged With: , ,

What message is your email signature sending?

June 27, 2010 By Gregg McLachlan Leave a Comment

How many emails do you send in a day? How many emails do you reply to in a day? Your answer is probably dozens. Followed by dozens more. Now, think of the lost opportunities for marketing yourself. If you’ve just had a Doh! moment, you’re in good company. Email signatures remain one of the easiest yet most overlooked marketing opportunities for job seekers and professionals.

Don’t think you need an email signature? How often do emails get forwarded? Here’s one huge fact we all know: emails are circulated. It’s another reason to make sure your signature is there and goes along with every press of someone’s send button. [Read more...]

Podcast: Download

Filed Under: Communications Tagged With: , , , , , , , , , ,