OK, you’ve compiled a mailing list of opt-in subscribers. So now what? Having a list is only one small step. Without the proper implementation, your e-newsletter or bulletin may never reach people on your list.
This is such an important factor in email marketing. Too many organizations or businesses claim to have X number of ‘people’ on a subscriber list, however, they are unable to: a) confirm exactly how many actual emails ever reach their intended destination on a weekly or monthly basis; b) how many email addresses are legit and active because there is zilch tracking/purging of bogus spammer addresses that routinely crowd email lists. (Note: If you have a subscriber confirmation system configured whereby subscribers have to respond to an email before they are confirmed, this can significantly help reduce spam addresses from invading your list.)
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