E-loyalty is the holy grail of doing business on the web. Some businesses and organizations do it well. Others stumble.

The goal of e-loyalty is getting customers to return to your website over and over again. But it has to be about more than visits. You want customers to do business with you too. That means paying for a service, making a purchase or choosing to donate. The great part about e-loyalty is that it’s a level playing field ~ anyone can compete. Don’t think you’re too small. In fact, small can be a big selling point for e-loyalty. Answer this question: Whom do you have a better personal relationship with: a) the giant big box retailer; or b) the person who operates a small fruit and veggie business?
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