It’s a common pitfall made by many organizations and businesses. What is it? It’s having no media relations guide. Instead, dealing with media is left to a fly-by-the-seat-of-your-pants approach. That’s risky. Especially, when your organization’s reputation is on the line every time a media outlet reports on it. A media relations guide, customized to your organization, is an essential marketing tool. It becomes your template for all future dealings with media. It will also arm you with tactics and strategies to maximize opportunities to promote your organization or business and manage your reputation and public profile. 4 reasons your organization needs a media relations guide: