When organizations or companies struggle to define objectives or align them properly with a communications strategy, the end result can be going in circles and never quite reaching the intended goal.
In this week’s podcast, we take a look at what happens when communications plans go in circles, why it happens, and why it could be bad news for your organization if your goals are about increasing growth, increasing fundraising, and attracting new members/supporters.
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Everyone makes mistakes. If newspapers were perfect, you would never see a single correction or typo in a story. If television reporters never made a mistake, you would never hear an anchor deliver a retraction regarding an earlier report.
There are many, many mistakes that can be found in communications by organizations and businesses. The best way to improve is by learning from others’ mistakes. Here are five of the most common mistakes I’ve witnessed, and continue to see on a regular basis in corporate and organizational communications:
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There’s an old advertising slogan that has stood the test of time over many decades. You probably know it well. Minute Rice: Ready in 5 Minutes. It’s a slogan that was far ahead of its time (with apologies to Jiffy Pop popcorn). It was developed in an era where the microwave was nowhere to be found, and porridge was a popular breakfast meal.
