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Event-centred approach a great way to get started on social media

August 3, 2010 By Gregg McLachlan Leave a Comment

Not sure where to begin with Facebook or Twitter? Feeling overwhelmed at the thought of trying to manage an account that tries to capture everything your organization or business does?

The good news is there’s an easier way to get your feet wet and ease into using social media.

Creating an account that is dedicated to one specific event is an easy solution. Plus, it’s a terrific free marketing tool that’s highly viral.
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Why every organization, business needs to be on social media

June 27, 2010 By Gregg McLachlan 1 Comment

Social media can be a scary place for some organizations and businesses considering whether or not to jump in with both feet. I hear this a lot. “What happens if people start slamming us?” they ask.

My response: “Wouldn’t you want to know they’re slamming you and what they’re saying about you?”

This question is always greeted with a pause. But the eventual answer is usually ‘yes’.

Most people do indeed want to know what’s being said about them, or their organization. It’s why we Google ourselves and organizations all the time. Deep down, we’re curious.
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