Cultivating a good working relationship with media is part of getting your stories out to the public. So, how can you quickly harm that relationship? Here are five common ways, if repeated too often, that will send your media relationship toward a divorce:

1. Tell a reporter what notes to take: If the reporter isn’t scribbling in his/her notebook as you’re talking about a particular point, don’t say: “Why aren’t you writing that down! That’s important!” The reporter is simply filtering what you’re saying. That’s why it’s important to know how to sell your information as important so a reporter will want to report about it. [Read more...]