Being prepared for risk is an essential part of any organization or corporate communications plan. The fallout from not being prepared can be devastating and can require a substantial investment to rebuild your image. A crisis communications plan prepares you to meet issues in a responsible manner that protects your brand. Gregg McLachlan can help you:
- prepare a crisis communication plan that becomes your blueprint for handling difficult situations
- deliver key messages so you are ready to respond when you are under fire
- coach your employees on how to proceed when the media comes calling
- how to use news releases, social media in times of crisis
- deal with media in difficult situations
- prepare for interviews
- learn how to deal with controlling reporters and keep control of your message
- understand interview techniques and strategies used by media
