The media landscape is changing dramatically. New online and niche startups are ramping up the competition and putting traditional media under strain. It’s a race to see who will successfully embrace the digital era, and still deliver what the community wants.
Gregg can successfully advise and help media outlets succeed and gain an edge on the competition. Gregg understands local markets, like Norfolk County, ON, intimately, and can leverage that experience for the benefit of media outlets.
Contact Gregg and start getting a leg up on the competition.
Over a 21-year career in small to medium media markets, Gregg McLachlan established a reputation as an innovator in community journalism. He introduced social media tools like Twitter to newsrooms long before three-piece suited media CEOs and General Manager decided, “Hey, we need to be using social media!”
- Gregg has advanced skills in media relations, design, strategizing and writing
- He has been honoured seven times as an Editor of the Year
- He has lectured at Ryerson University’s Wordstock and the Canadian Association of Journalists Super Conference
- He has received 12 nominations for outstanding writing and design excellence and is recognized as a skilled and creative media and writing coach
- He is the author of Big Stories, Small Towns (Amazon.ca), a one-of-a-kind training book for journalists working in small to medium markets
- He has served as a national awards competition judge for the Canadian Association of Journalists (CAJ)
- His media training articles appear on journalism sites around the world
- Under his leadership, The Simcoe Reformer daily newspaper received 23 prestigious nominations for Canadian and Ontario media excellence
- He has mentored five journalists to National Newspaper Awards (NNAs) and nominations (the Oscars of Canadian print journalism)
- He has coached three writers to Young Journalist of the Year honours in Canada
- He has managed a year-long project judged to be a Canadian Association of Journalists (CAJ) Investigative Report of the Year, all groundbreaking national achievements for smaller-market media. (Hey, the CBC and Toronto Star were in the running for the same award!)
