Unfortunately, many organizations rely on communications on a whim when it comes to seeking publicity. What’s communications on a whim? It’s basically making it up as you go along. That’s not planning. It’s reactionary. A communications plan is a road map usually created to span six to 12 months at a time. Its focus is designed to keep your organization in the public eye on a sustained basis. Purposes can be to elevate donor contributions, grow business, increase membership, etc.
Gregg McLachlan can help you:
- plan a communications strategy from conceptualization to implementation
- create a communications guide for your organization, a must-have component today
- determine your marketing and communications goals and define objectives
- identify your target audiences and how best to reach them
- increase the profile of your brand
- leverage techniques for increased media exposure
- plan effective and sustained news release strategies that helps you control your message, and gain media exposure at the same time
- learn how to deal with controlling reporters and keep control of your message
- understand interview techniques and strategies used by media and how to respond
- leverage social networking every day to interact with your audience and promote your organization
- graphic and multimedia design
