Sometimes during WorkCabin Radio shows I’ll mention that you can find more information in the show notes. Well, this is the show notes page! This is where you can get links and info about mentions in my shows. Simply locate the show and episode #, and the notes will accompany it. If you still need more information, send me an email and I’ll try to help.
WorkCabin Radio, podcasts about helping businesses, organizations and individuals communicate for success and impact
Show #15, July 25, 2011 – Media press kit dos and donts
Show #14, Feb 28, 2011 – News releases: Some basic pros and cons to never forget
10 reasons your media releases suck, News releases: A strategic alternative to paying for advertising, Show #13, Jan 19, 2011 – Public Service Announcements: Are you leveraging this free media tool?
Show #12, Jan 11, 2011 – Mass media advertising: Points to remember before you jump in
Show #11, Jan 4, 2011 – Media interviews: Are they the right fit for you, your organization or nonprofit?
The questions you never expect from journalists; Embrace these tips and you’ll do better in media interviews; Three common mistakes in media interviews
Show #10, Nov 30, 2010 – 5 signs of social media disconnect on Twitter
5 signs you’re following a TweetSnob, Ontario farm uses Twitter to build relationships, 5 social media gaffes to avoid
Show #9, Oct. 25, 2010 – Podcasting 101: How you can easily get started making your own podcasts | Free tools: Audacity audio recording software; Microsoft LX3000 headset; MusicAlley; FreeMusicArchive
Show #8, Sept. 27, 2010 – An approach often forgotten in communications plans
Show #7, Sept. 14, 2010 – Three common mistakes in media interviews
Here are some additional resources: 5 ways to fail at holding media conferences; Should your Executive Director be your f irst spokesperson in a crisis; 5 common mistakes in delivering communications
Show #6, August 23, 2010 – When communications goes in circles
Show #5, August 9, 2010 – Use senses, build experiences to bring ad campaigns alive
Listen to this Pure Michigan ad that uses water as the main theme. Try to list all the examples where our five senses are envoked: sight, hearing, touch, smell, and taste.
Show #4, July 26, 2010 – Three ways to convince your boss to try social media to promote your company/organization
Read this 2010 Canadian government research paper on social media use by Canadians
Show #3, July 19, 2010 – Learn how to manage difficult phone conversations
Read more about three easy steps to turn angry calls into positive calls
Show #2, July 11, 2010 – What we can learn from a politician’s flyer
The MP that I talk about is Diane Finley. Unfortunately, she doesn’t post her flyers on her site
Show #1, July 10, 2010 ~ Are you taking advantage of simple marketing tool everyday?
Read accompanying article and see example of email signature that I use



