With more than 20 years of media industry management experience, Gregg McLachlan is a recognized and innovative media expert, coach and trainer. In fact, he’s one of the rare media coaches who can also call himself an author. He wrote the professional development book, Big Stories, Small Towns, an essential guide for media success in smaller markets. His extensive, award-winning track record means clients get precise, insider knowledge of how media works and thinks. His workshops include presentations at Ryerson University, Canadian Association of Journalists Super Conference, boards of education and in-house training programs. He has been sought out for communications advice by non-profits, businesses and municipal leaders.

He’s also a featured media expert with training articles in Reporting for the Media (Canadian Edition, Oxford University Press), a text for schools of journalism at colleges and universities in Canada.

As a savvy media expert, he can help you in a number of ways:

  • media relations and issues management
  • effective letters to editor preparation
  • plan effective and sustained news release strategies that help you control your message, and gain media exposure at the same time
  • coach you on how to effectively pitch story ideas
  • plan tactical approaches to gaining focus of media at public events, all-candidates political debates, etc
  • publicity stunt planning
  • cultivate relationships with media, both in your market and beyond
  • maximize media exposure before, during and after an event
  • prepare an organizational policy guide for working with the media
  • prepare for media interviews
  • learn how to deal with controlling reporters and keep control of your message
  • understand interview techniques and strategies used by media
  • learn what to say, and pitfalls to avoid
  • media kit preparation
  • learn how to deal with media in difficult situations so your message and brand are protected