Hopefully news releases are a staple in your communications toolbox. But there are still many common mistakes made in issuing releases. One of the most frequent mistakes I witnessed during my media career was poor timing. It was not uncommon to see news releases arrive well after deadline, and therefore fail to be used. In this podcast I’ll discuss some other pitfalls, as well as some pros. This is part 4 of my ongoing 8-part series on traditional mass media tools.
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Although traditional mass media, especially newspapers, are tightening or slashing the amount of ad space they give away as freebies, Public Service Announcements (PSAs) remain an effective and free alternative tool for nonprofits in small in medium markets. You won’t be able to dictate when your PSAs will be published or broadcasted, but making PSAs available to the media is a smart move. At some time or another, media finds itself motivated to fill a space on a page, web page or on-the-air space at no cost as a community service.
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This is part 2 in my 8-part series on WorkCabin Radio about mass media communications tools. In today’s hyper-active technology era, it’s easy to stick with what you already know: traditional mass media advertising. But there can be pitfalls. Especially with new media tools now providing even more options for spreading your message. In today’s radio show I discuss several points worth considering before you jump in to mass media advertising.
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Trying to think of new, effective ways to communicate internally to staff and externally to your audiences? The power of radio-style broadcasting is now easily within reach to nonprofits and businesses for advertising, corporate announcements, interviews, events and training, new media releases and much more.
Podcasting is affordable, highly portable and perfectly suited to today’s mp3 world where people can easily listen to tracks on portable listening devices (mp3 players, etc) and computers.
In today’s podcast I’ll introduce you to the tools you need to get started in the popular medium known as podcasting. You can also find more information on today’s show notes page.
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Have you ever been interviewed by the media, and immediately afterwards, thought “Doh! I wish I hadn’t said that!” There are many common mistakes made during media interviews, but there are three in particular that happen regularly. The problem with these three mistakes is that you may not even realize they’ve happened. Here are three pitfalls worth remembering:
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When organizations or companies struggle to define objectives or align them properly with a communications strategy, the end result can be going in circles and never quite reaching the intended goal.
In this week’s podcast, we take a look at what happens when communications plans go in circles, why it happens, and why it could be bad news for your organization if your goals are about increasing growth, increasing fundraising, and attracting new members/supporters.
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Ever heard of Pure Michigan? I’m sure you have. The advertising spots are everywhere on radio and television. That soothing voice that carries us off to dreamland is actor Tim Allen. The ads are based around experiences and our five senses: sight, hearing, smell, touch and taste. Plus, they rely on a technique called narrative storytelling. Listen to this week’s podcast and learn how creativity can build advertising that bring your target audience a lot closer to you than you think — or even closer than they imagined.
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Some people might call them the phone calls from hell. You know the type. A receptionist puts a caller on hold, and asks “who wants to talk to the angry guy on Line One?” It’s not exactly a situation where everyone raises their hands. Having to take a difficult phone call happens to every one of us from time to time. More than likely, it has happened to you. In this podcast you’ll learn three simple techniques to help manage these difficult situations
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