Marketing

/Marketing
­

Get advice on marketing, public relations and communications at WorkCabin Communications

Business video filmed and produced for The Waterford Girl brand

WorkCabin Creative has filmed and produced a new video for The Waterford Girl brand. The shop hired WorkCabin Creative to create another product video and accompanying messaging, this time highlighting its gift spa baskets. So, out came the cine lens, LED lights and sliders to create a unique look. The [...]

By |May 11th, 2017|Branding, Marketing, Video|Comments Off on Business video filmed and produced for The Waterford Girl brand

Gregg is social media guest speaker in Chatham-Kent

Gregg's most recent roadtrip was to the Municipality of Chatham-Kent in Chatham, ON to speak about social media and inspire small businesses. Gregg spoke at the John D. Bradley Convention Centre. The event was a joint initiative by the Municipality of Chatham-Kent and Ontario Southwest Tourism Corporation. Businesses learned about [...]

By |March 8th, 2017|Coaching, Marketing, Social media|Comments Off on Gregg is social media guest speaker in Chatham-Kent

5 ways to help folks move past the “We’ve always done it this way” mentality

By Gregg McLachlan We’ve all heard that dreaded phrase in small towns: “We’ve always done it this way.” Make no mistake: these are the six deadliest words for every organization or business. The problem hits the crisis stage when this mentality becomes embedded in the culture of an organization. Resistance to [...]

By |February 13th, 2017|Coaching, Communications, Marketing|Comments Off on 5 ways to help folks move past the “We’ve always done it this way” mentality

The pitfalls of recycling the same marketing ideas year after year

By Gregg McLachlan One of the biggest pitfalls I see, especially in rural areas, is the trend of marketing clutter or marketing fatigue. The culprits are organizations, small businesses and downtowns. So what is marketing clutter? Well, the best examples are organizations all holding golf tournaments or silent auctions. Soon [...]

By |February 11th, 2017|Communications, Marketing|0 Comments

How often should you post on Facebook?

By Gregg McLachlan This is one of the most frequent questions I get asked whenever I do guest speaking gigs at conferences and present workshops. My answer usually surprises many small-town businesses and organizations which tend to think in terms of a week vs daily when it comes to social [...]

By |December 18th, 2016|Communications, Marketing, Social media|Comments Off on How often should you post on Facebook?

3 traits shared by every small-town business excelling on social media

By Gregg McLachlan Over many years, I've noticed three major traits shared by every successful small-town business and organization excelling on social media: They know brand loyalty is built over time. That means they've focused on the human side and stories about their business because they know it builds rapport [...]

By |December 2nd, 2016|Branding, Leadership, Marketing, Social media|Comments Off on 3 traits shared by every small-town business excelling on social media

50 Soup Bowls campaign brings artisans and food banks together to raise funds

It was a natural fit. Using handcrafted soup bowls to support a worthy nonprofit cause across the community. WorkCabin Creative developed the campaign 50 Soup Bowls to help generate money for food banks across Norfolk County and the annual Holiday Soup Luncheon that raises funds for these food banks. The [...]

By |November 18th, 2016|Branding, Communications, Marketing, Video|Comments Off on 50 Soup Bowls campaign brings artisans and food banks together to raise funds

How one town recognizes businesses that contribute to improving appearance of downtown

By Gregg McLachlan I've written in the past about how downtowns can slide into a state of ugly appearances one bad storefront at a time. It begins with paint left to peel off, little to no effort on window displays, and tacky, cheap and flimsy banner 'signs' hammered into brick above [...]

By |November 1st, 2016|Branding, Communications, Leadership, Marketing|Comments Off on How one town recognizes businesses that contribute to improving appearance of downtown

Thinking differently….. about election advertising

One of the great challenges of advertising is to identify the tired, old ways of promoting the same things, and then be creative to think in new ways so that audiences will stay tuned in to hearing and watching your message. This is the story of an election ad that [...]

By |October 28th, 2016|Branding, Communications, Marketing|Comments Off on Thinking differently….. about election advertising