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Get advice on marketing, public relations and communications at WorkCabin Communications

5 things your downtown can plan and launch in less than 30 days

By Gregg McLachlan WorkCabinCreative.ca Simple actions. You can do each of these. Starting now. Not six months from now. Or next year. Now. Your downtown's creativity and willingness to adapt is being continually observed by the public. The most overlooked word in revitalization is perception. Does your downtown have the [...]

By |June 20th, 2017|Communications, Marketing|Comments Off on 5 things your downtown can plan and launch in less than 30 days

5 reasons your small business Facebook efforts are not paying off

By Gregg McLachlan WorkCabinCreative.ca Many small-town businesses are eliminating traditional forms of advertising, or even having an active website presence, in favour of Facebook. "Oh, hey, we'll put up a few posts each week and everyone will see them and that's how we market our business today!" LOL. Good luck [...]

By |June 15th, 2017|Marketing, Social media|Comments Off on 5 reasons your small business Facebook efforts are not paying off

5 reasons your small-town business marketing sucks

By Gregg McLachlan WorkCabin Creative When a small-town business fails, that's not the time to reflect on your marketing and say "I wish we had done things differently!" Sadly, that is exactly what happens. The days of only slapping an ad in a newspaper or on the radio, and calling that [...]

By |June 13th, 2017|Marketing|Comments Off on 5 reasons your small-town business marketing sucks

How your business can easily treat your best customers extra special each month

Tupperware parties were once all the rage. Excited invitees would attend the party and get an exclusive look at new products and special pricing. And of course, attendees would talk about the party afterwards. These parties created great buzz for Tupperware. Every small-town business can learn from this example. Stores [...]

By |June 2nd, 2017|Marketing|Comments Off on How your business can easily treat your best customers extra special each month

Business video filmed and produced for The Waterford Girl brand

WorkCabin Creative has filmed and produced a new video for The Waterford Girl brand. The shop hired WorkCabin Creative to create another product video and accompanying messaging, this time highlighting its gift spa baskets. So, out came the cine lens, LED lights and sliders to create a unique look. The [...]

By |May 11th, 2017|Branding, Marketing, Video|Comments Off on Business video filmed and produced for The Waterford Girl brand

Gregg is social media guest speaker in Chatham-Kent

Gregg's most recent roadtrip was to the Municipality of Chatham-Kent in Chatham, ON to speak about social media and inspire small businesses. Gregg spoke at the John D. Bradley Convention Centre. The event was a joint initiative by the Municipality of Chatham-Kent and Ontario Southwest Tourism Corporation. Businesses learned about [...]

By |March 8th, 2017|Coaching, Marketing, Social media|Comments Off on Gregg is social media guest speaker in Chatham-Kent

5 ways to help folks move past the “We’ve always done it this way” mentality

By Gregg McLachlan We’ve all heard that dreaded phrase in small towns: “We’ve always done it this way.” Make no mistake: these are the six deadliest words for every organization or business. The problem hits the crisis stage when this mentality becomes embedded in the culture of an organization. Resistance to [...]

By |February 13th, 2017|Coaching, Communications, Marketing|Comments Off on 5 ways to help folks move past the “We’ve always done it this way” mentality

The pitfalls of recycling the same marketing ideas year after year

By Gregg McLachlan One of the biggest pitfalls I see, especially in rural areas, is the trend of marketing clutter or marketing fatigue. The culprits are organizations, small businesses and downtowns. So what is marketing clutter? Well, the best examples are organizations all holding golf tournaments or silent auctions. Soon [...]

By |February 11th, 2017|Communications, Marketing|0 Comments

How often should you post on Facebook?

By Gregg McLachlan This is one of the most frequent questions I get asked whenever I do guest speaking gigs at conferences and present workshops. My answer usually surprises many small-town businesses and organizations which tend to think in terms of a week vs daily when it comes to social [...]

By |December 18th, 2016|Communications, Marketing, Social media|Comments Off on How often should you post on Facebook?

3 traits shared by every small-town business excelling on social media

By Gregg McLachlan Over many years, I've noticed three major traits shared by every successful small-town business and organization excelling on social media: They know brand loyalty is built over time. That means they've focused on the human side and stories about their business because they know it builds rapport [...]

By |December 2nd, 2016|Branding, Leadership, Marketing, Social media|Comments Off on 3 traits shared by every small-town business excelling on social media