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Get advice on branding and communications at WorkCabin Communications

WorkCabin Creative films and produces video for Amelie Chanda Wellness Coach

Amelie Chanda, Wellness Coach was looking for a way to tell her story and stand out. She turned to WorkCabin Creative to film and produce a storytelling video. The video was filmed at multiple locations over multiple days to help tell the authentic story of why her coaching creates a [...]

By |June 30th, 2017|Branding, Coaching, Leadership, Marketing, Video|Comments Off on WorkCabin Creative films and produces video for Amelie Chanda Wellness Coach

Why you can’t rely on “Hey! We’ve got brochures!” for your marketing today

In this video post, Gregg talks about why brochures alone are not a marketing strategy today. Yes, they were once a major part of marketing in the 1980s. But today they are just one of many potential components

By |June 30th, 2017|Branding, Communications, Marketing|Comments Off on Why you can’t rely on “Hey! We’ve got brochures!” for your marketing today

Business video filmed and produced for The Waterford Girl brand

WorkCabin Creative has filmed and produced a new video for The Waterford Girl brand. The shop hired WorkCabin Creative to create another product video and accompanying messaging, this time highlighting its gift spa baskets. So, out came the cine lens, LED lights and sliders to create a unique look. The [...]

By |May 11th, 2017|Branding, Marketing, Video|Comments Off on Business video filmed and produced for The Waterford Girl brand

When the ‘local local local’ angle can send wrong message for businesses

By Gregg McLachlan "We're pleased to welcome Sally X to our staff. Sally X was born and raised here, went to public school and high school here, attends St. Robert's Church, has never ever left the community and has generations of family here. Call Sally today to book an appointment" [...]

By |December 25th, 2016|Branding, Communications, Writing|0 Comments

WorkCabin Creative films and produces video for Stix And Pix

WorkCabin Creative's newest film is a production for the non profit organization Stix And Pix, spearheaded by former NHL player Ryan Vandenbussche. The film captures the thrill of equipment day for the First Shift program, when 45 kids received their equipment from Bauer Hockey. All the kids, first-time hockey players, [...]

By |December 11th, 2016|Branding, Video|Comments Off on WorkCabin Creative films and produces video for Stix And Pix

3 traits shared by every small-town business excelling on social media

By Gregg McLachlan Over many years, I've noticed three major traits shared by every successful small-town business and organization excelling on social media: They know brand loyalty is built over time. That means they've focused on the human side and stories about their business because they know it builds rapport [...]

By |December 2nd, 2016|Branding, Leadership, Marketing, Social media|Comments Off on 3 traits shared by every small-town business excelling on social media

50 Soup Bowls campaign brings artisans and food banks together to raise funds

It was a natural fit. Using handcrafted soup bowls to support a worthy nonprofit cause across the community. WorkCabin Creative developed the campaign 50 Soup Bowls to help generate money for food banks across Norfolk County and the annual Holiday Soup Luncheon that raises funds for these food banks. The [...]

By |November 18th, 2016|Branding, Communications, Marketing, Video|Comments Off on 50 Soup Bowls campaign brings artisans and food banks together to raise funds

How one town recognizes businesses that contribute to improving appearance of downtown

By Gregg McLachlan I've written in the past about how downtowns can slide into a state of ugly appearances one bad storefront at a time. It begins with paint left to peel off, little to no effort on window displays, and tacky, cheap and flimsy banner 'signs' hammered into brick above [...]

By |November 1st, 2016|Branding, Communications, Leadership, Marketing|Comments Off on How one town recognizes businesses that contribute to improving appearance of downtown

Thinking differently….. about election advertising

One of the great challenges of advertising is to identify the tired, old ways of promoting the same things, and then be creative to think in new ways so that audiences will stay tuned in to hearing and watching your message. This is the story of an election ad that [...]

By |October 28th, 2016|Branding, Communications, Marketing|Comments Off on Thinking differently….. about election advertising

The one ridiculously simple ongoing sales promotion every small town downtown is missing

Lots of small-town downtowns suffer from promotion paralysis. There is a lack of ongoing promotions and marketing. And there is also a lack of businesses-working-together approach to marketing. Nothing illustrates marketing uncreativity than all those stores that haul out from storage those same bright red 'Save up to 80%' signs [...]

By |October 19th, 2016|Branding, Communications, Marketing|Comments Off on The one ridiculously simple ongoing sales promotion every small town downtown is missing