Looking for insight into how media operates in small to medium markets? Gregg McLachlan wrote the how-to book for editors, publishers and journalists.
Based on Gregg’s more than two decades in the media business and experience as a journalist, editor and manager, Big Stories, Small Towns, The essential journalism guide for working and thriving in smaller markets gives you a behind-the-scenes view of media. You get insight into how journalists think, their interview techniques, the key components journalists look for when writing a story, how journalists find stories, what makes a great news stories, how journalists strategically handle difficult interview subjects, and much more. It’s the must-have book for pr, marketing and communications professionals who want a unique 360-degree viewpoint for dealing with media.