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5 ways to make your small business website better for you and your customers

By |July 3rd, 2017|Communications, Web|

Fantastic, you've got a website! Now what? Have you looked at it lately? Is it effective? Here are five things you should look to put your website through a mini checkup: How does your website look on a mobile device? Is it responsive? That's a must today as more than [...]

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WorkCabin Creative films and produces video for Amelie Chanda Wellness Coach

By |June 30th, 2017|Branding, Coaching, Leadership, Marketing, Video|

Amelie Chanda, Wellness Coach was looking for a way to tell her story and stand out. She turned to WorkCabin Creative to film and produce a storytelling video. The video was filmed at multiple locations over multiple days to help tell the authentic story of why her coaching creates a [...]

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Why you can’t rely on “Hey! We’ve got brochures!” for your marketing today

By |June 30th, 2017|Branding, Communications, Marketing|

In this video post, Gregg talks about why brochures alone are not a marketing strategy today. Yes, they were once a major part of marketing in the 1980s. But today they are just one of many potential components

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5 things your downtown can plan and launch in less than 30 days

By |June 20th, 2017|Communications, Marketing|

By Gregg McLachlan WorkCabinCreative.ca Simple actions. You can do each of these. Starting now. Not six months from now. Or next year. Now. Your downtown's creativity and willingness to adapt is being continually observed by the public. The most overlooked word in revitalization is perception. Does your downtown have the [...]

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5 reasons your small business Facebook efforts are not paying off

By |June 15th, 2017|Marketing, Social media|

By Gregg McLachlan WorkCabinCreative.ca Many small-town businesses are eliminating traditional forms of advertising, or even having an active website presence, in favour of Facebook. "Oh, hey, we'll put up a few posts each week and everyone will see them and that's how we market our business today!" LOL. Good luck [...]

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5 reasons your small-town business marketing sucks

By |June 13th, 2017|Marketing|

By Gregg McLachlan WorkCabin Creative When a small-town business fails, that's not the time to reflect on your marketing and say "I wish we had done things differently!" Sadly, that is exactly what happens. The days of only slapping an ad in a newspaper or on the radio, and calling that [...]

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How your business can easily treat your best customers extra special each month

By |June 2nd, 2017|Marketing|

Tupperware parties were once all the rage. Excited invitees would attend the party and get an exclusive look at new products and special pricing. And of course, attendees would talk about the party afterwards. These parties created great buzz for Tupperware. Every small-town business can learn from this example. Stores [...]

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Business video filmed and produced for The Waterford Girl brand

By |May 11th, 2017|Branding, Marketing, Video|

WorkCabin Creative has filmed and produced a new video for The Waterford Girl brand. The shop hired WorkCabin Creative to create another product video and accompanying messaging, this time highlighting its gift spa baskets. So, out came the cine lens, LED lights and sliders to create a unique look. The [...]

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The Social Media Funnel is not traditional marketing

By |April 26th, 2017|Social media|

In this video, Gregg talks about how so many small-town businesses get social media all wrong because they try to use a traditional sales funnel for their approach social media. Social media uses a completely different funnel that begins with people getting to know you, getting to like you, becoming [...]

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New website launched for Open Road Luxury Vans in Simcoe, Ontario

By |April 12th, 2017|Web|

WorkCabin Creative has launched a new website for Open Road Luxury Vans based in Simcoe, Ontario. Open Road Luxury Vans is where customized vision drives sophisticated comfort, and where possibilities are as limitless as the Open Road that beckons. Whether you are looking for a luxury passenger van for Leisure, [...]

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