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Business video filmed and produced for The Waterford Girl brand

By |May 11th, 2017|Branding, Marketing, Video|

WorkCabin Creative has filmed and produced a new video for The Waterford Girl brand. The shop hired WorkCabin Creative to create another product video and accompanying messaging, this time highlighting its gift spa baskets. So, out came the cine lens, LED lights and sliders to create a unique look. The [...]

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The Social Media Funnel is not traditional marketing

By |April 26th, 2017|Social media|

In this video, Gregg talks about how so many small-town businesses get social media all wrong because they try to use a traditional sales funnel for their approach social media. Social media uses a completely different funnel that begins with people getting to know you, getting to like you, becoming [...]

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New website launched for Open Road Luxury Vans in Simcoe, Ontario

By |April 12th, 2017|Web|

WorkCabin Creative has launched a new website for Open Road Luxury Vans based in Simcoe, Ontario. Open Road Luxury Vans is where customized vision drives sophisticated comfort, and where possibilities are as limitless as the Open Road that beckons. Whether you are looking for a luxury passenger van for Leisure, [...]

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Gregg is social media guest speaker in Chatham-Kent

By |March 8th, 2017|Coaching, Marketing, Social media|

Gregg's most recent roadtrip was to the Municipality of Chatham-Kent in Chatham, ON to speak about social media and inspire small businesses. Gregg spoke at the John D. Bradley Convention Centre. The event was a joint initiative by the Municipality of Chatham-Kent and Ontario Southwest Tourism Corporation. Businesses learned about [...]

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5 ways to help folks move past the “We’ve always done it this way” mentality

By |February 13th, 2017|Coaching, Communications, Marketing|

By Gregg McLachlan We’ve all heard that dreaded phrase in small towns: “We’ve always done it this way.” Make no mistake: these are the six deadliest words for every organization or business. The problem hits the crisis stage when this mentality becomes embedded in the culture of an organization. Resistance to [...]

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The pitfalls of recycling the same marketing ideas year after year

By |February 11th, 2017|Communications, Marketing|

By Gregg McLachlan One of the biggest pitfalls I see, especially in rural areas, is the trend of marketing clutter or marketing fatigue. The culprits are organizations, small businesses and downtowns. So what is marketing clutter? Well, the best examples are organizations all holding golf tournaments or silent auctions. Soon [...]

Social media robots don’t belong in small town businesses. Stop it

By |February 1st, 2017|Social media|

By Gregg McLachlan We've all heard friends and families talk about the unique qualities of small-town life. Strangers on concession roads wave to passing drivers. People passing on the sidewalk exchanging hellos or warm smiles. When you need a hand, or a few missing ingredients, help or an extra couple [...]

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Don’t make social media your company’s mouthpiece

By |January 3rd, 2017|Social media|

One of the common mistakes that organizations and small businesses make on social media is using channels as if they were megaphones. They flick a switch. Shout out their message. Turn off the switch. And then carry on with the day. You've already read plenty of articles saying social media [...]

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When the ‘local local local’ angle can send wrong message for businesses

By |December 25th, 2016|Branding, Communications, Writing|

By Gregg McLachlan "We're pleased to welcome Sally X to our staff. Sally X was born and raised here, went to public school and high school here, attends St. Robert's Church, has never ever left the community and has generations of family here. Call Sally today to book an appointment" [...]

How often should you post on Facebook?

By |December 18th, 2016|Communications, Marketing, Social media|

By Gregg McLachlan This is one of the most frequent questions I get asked whenever I do guest speaking gigs at conferences and present workshops. My answer usually surprises many small-town businesses and organizations which tend to think in terms of a week vs daily when it comes to social [...]

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