Gregg McLachlan

/Gregg McLachlan
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About Gregg McLachlan

Gregg McLachlan is the founder of WorkCabin Creative. He's a rural digital marketing strategist, videographer, guest speaker and a leading social media expert in Southwestern Ontario. He works with rural businesses and nonprofits who want to take the next steps to greatness, rather than doing the same old things. In 2014 he co-founded award-winning TweetFolkTours, a social media phenomenon that is changing the way rural businesses engage with consumers

3 common Facebook post mistakes hurting your small-town business

By Gregg McLachlan WorkCabinCreative.ca Social media is an incredible tool for getting the word out and being social. But reaching people is becoming increasingly harder as platforms adopt feed algorithms and new clampdowns on certain types of posts. Facebook, of course, is a valuable tool when done right. Unfortunately many [...]

By |September 12th, 2017|Social media|Comments Off on 3 common Facebook post mistakes hurting your small-town business

Warning: Cowboy drone pilots are putting your business at serious risk

There are many recreational drone flyers who are operating illegally, and without required permits and insurance, in rural areas and across Canada today. They are filming events, flying over towns and concerts and doing other filming that is strictly prohibited by Transport Canada. Worse, businesses are hiring or giving the [...]

By |July 25th, 2017|Video|Comments Off on Warning: Cowboy drone pilots are putting your business at serious risk

5 ways to make your small business website better for you and your customers

Fantastic, you've got a website! Now what? Have you looked at it lately? Is it effective? Here are five things you should look to put your website through a mini checkup: How does your website look on a mobile device? Is it responsive? That's a must today as more than [...]

By |July 3rd, 2017|Communications, Web|Comments Off on 5 ways to make your small business website better for you and your customers

WorkCabin Creative films and produces video for Amelie Chanda Wellness Coach

Amelie Chanda, Wellness Coach was looking for a way to tell her story and stand out. She turned to WorkCabin Creative to film and produce a storytelling video. The video was filmed at multiple locations over multiple days to help tell the authentic story of why her coaching creates a [...]

By |June 30th, 2017|Branding, Coaching, Leadership, Marketing, Video|Comments Off on WorkCabin Creative films and produces video for Amelie Chanda Wellness Coach

Why you can’t rely on “Hey! We’ve got brochures!” for your marketing today

In this video post, Gregg talks about why brochures alone are not a marketing strategy today. Yes, they were once a major part of marketing in the 1980s. But today they are just one of many potential components

By |June 30th, 2017|Branding, Communications, Marketing|Comments Off on Why you can’t rely on “Hey! We’ve got brochures!” for your marketing today

5 things your downtown can plan and launch in less than 30 days

By Gregg McLachlan WorkCabinCreative.ca Simple actions. You can do each of these. Starting now. Not six months from now. Or next year. Now. Your downtown's creativity and willingness to adapt is being continually observed by the public. The most overlooked word in revitalization is perception. Does your downtown have the [...]

By |June 20th, 2017|Communications, Marketing|Comments Off on 5 things your downtown can plan and launch in less than 30 days

5 reasons your small business Facebook efforts are not paying off

By Gregg McLachlan WorkCabinCreative.ca Many small-town businesses are eliminating traditional forms of advertising, or even having an active website presence, in favour of Facebook. "Oh, hey, we'll put up a few posts each week and everyone will see them and that's how we market our business today!" LOL. Good luck [...]

By |June 15th, 2017|Marketing, Social media|Comments Off on 5 reasons your small business Facebook efforts are not paying off

5 reasons your small-town business marketing sucks

By Gregg McLachlan WorkCabin Creative When a small-town business fails, that's not the time to reflect on your marketing and say "I wish we had done things differently!" Sadly, that is exactly what happens. The days of only slapping an ad in a newspaper or on the radio, and calling that [...]

By |June 13th, 2017|Marketing|Comments Off on 5 reasons your small-town business marketing sucks

How your business can easily treat your best customers extra special each month

Tupperware parties were once all the rage. Excited invitees would attend the party and get an exclusive look at new products and special pricing. And of course, attendees would talk about the party afterwards. These parties created great buzz for Tupperware. Every small-town business can learn from this example. Stores [...]

By |June 2nd, 2017|Marketing|Comments Off on How your business can easily treat your best customers extra special each month

Business video filmed and produced for The Waterford Girl brand

WorkCabin Creative has filmed and produced a new video for The Waterford Girl brand. The shop hired WorkCabin Creative to create another product video and accompanying messaging, this time highlighting its gift spa baskets. So, out came the cine lens, LED lights and sliders to create a unique look. The [...]

By |May 11th, 2017|Branding, Marketing, Video|Comments Off on Business video filmed and produced for The Waterford Girl brand