Gregg McLachlan

/Gregg McLachlan
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About Gregg McLachlan

Gregg McLachlan is the founder of WorkCabin Creative. He's a rural digital marketing strategist, videographer, guest speaker and a leading social media expert in Southwestern Ontario. He works with rural businesses and nonprofits who want to take the next steps to greatness, rather than doing the same old things. In 2014 he co-founded award-winning TweetFolkTours, a social media phenomenon that is changing the way rural businesses engage with consumers

Business video filmed and produced for The Waterford Girl brand

WorkCabin Creative has filmed and produced a new video for The Waterford Girl brand. The shop hired WorkCabin Creative to create another product video and accompanying messaging, this time highlighting its gift spa baskets. So, out came the cine lens, LED lights and sliders to create a unique look. The [...]

By |May 11th, 2017|Branding, Marketing, Video|Comments Off on Business video filmed and produced for The Waterford Girl brand

The Social Media Funnel is not traditional marketing

In this video, Gregg talks about how so many small-town businesses get social media all wrong because they try to use a traditional sales funnel for their approach social media. Social media uses a completely different funnel that begins with people getting to know you, getting to like you, becoming [...]

By |April 26th, 2017|Social media|Comments Off on The Social Media Funnel is not traditional marketing

New website launched for Open Road Luxury Vans in Simcoe, Ontario

WorkCabin Creative has launched a new website for Open Road Luxury Vans based in Simcoe, Ontario. Open Road Luxury Vans is where customized vision drives sophisticated comfort, and where possibilities are as limitless as the Open Road that beckons. Whether you are looking for a luxury passenger van for Leisure, [...]

By |April 12th, 2017|Web|Comments Off on New website launched for Open Road Luxury Vans in Simcoe, Ontario

Gregg is social media guest speaker in Chatham-Kent

Gregg's most recent roadtrip was to the Municipality of Chatham-Kent in Chatham, ON to speak about social media and inspire small businesses. Gregg spoke at the John D. Bradley Convention Centre. The event was a joint initiative by the Municipality of Chatham-Kent and Ontario Southwest Tourism Corporation. Businesses learned about [...]

By |March 8th, 2017|Coaching, Marketing, Social media|Comments Off on Gregg is social media guest speaker in Chatham-Kent

5 ways to help folks move past the “We’ve always done it this way” mentality

By Gregg McLachlan We’ve all heard that dreaded phrase in small towns: “We’ve always done it this way.” Make no mistake: these are the six deadliest words for every organization or business. The problem hits the crisis stage when this mentality becomes embedded in the culture of an organization. Resistance to [...]

By |February 13th, 2017|Coaching, Communications, Marketing|Comments Off on 5 ways to help folks move past the “We’ve always done it this way” mentality

The pitfalls of recycling the same marketing ideas year after year

By Gregg McLachlan One of the biggest pitfalls I see, especially in rural areas, is the trend of marketing clutter or marketing fatigue. The culprits are organizations, small businesses and downtowns. So what is marketing clutter? Well, the best examples are organizations all holding golf tournaments or silent auctions. Soon [...]

By |February 11th, 2017|Communications, Marketing|0 Comments

Social media robots don’t belong in small town businesses. Stop it

By Gregg McLachlan We've all heard friends and families talk about the unique qualities of small-town life. Strangers on concession roads wave to passing drivers. People passing on the sidewalk exchanging hellos or warm smiles. When you need a hand, or a few missing ingredients, help or an extra couple [...]

By |February 1st, 2017|Social media|Comments Off on Social media robots don’t belong in small town businesses. Stop it

Don’t make social media your company’s mouthpiece

One of the common mistakes that organizations and small businesses make on social media is using channels as if they were megaphones. They flick a switch. Shout out their message. Turn off the switch. And then carry on with the day. You've already read plenty of articles saying social media [...]

By |January 3rd, 2017|Social media|Comments Off on Don’t make social media your company’s mouthpiece

When the ‘local local local’ angle can send wrong message for businesses

By Gregg McLachlan "We're pleased to welcome Sally X to our staff. Sally X was born and raised here, went to public school and high school here, attends St. Robert's Church, has never ever left the community and has generations of family here. Call Sally today to book an appointment" [...]

By |December 25th, 2016|Branding, Communications, Writing|0 Comments

How often should you post on Facebook?

By Gregg McLachlan This is one of the most frequent questions I get asked whenever I do guest speaking gigs at conferences and present workshops. My answer usually surprises many small-town businesses and organizations which tend to think in terms of a week vs daily when it comes to social [...]

By |December 18th, 2016|Communications, Marketing, Social media|Comments Off on How often should you post on Facebook?