Gregg McLachlan is senior communications consultant and principal behind WorkCabin Communications, a Norfolk County, Simcoe, Ontario agency. He specializes in professional writing, editing, copywriting, advanced use of social media, marketing and communication planning, media training, proofreading, writing & editing services, ad design, Twitter + more. He serves nonprofit, agriculture, farming, business and environmental sectors in Norfolk, Niagara, Haldimand, Oxford, Brantford, Canada and beyond.
As an independent consultant, Gregg can offer value and personal service rarely achieved by agencies with high overheads and multiple fingers in any project at a given time.
Gregg’s life achievements illustrate his expertise in writing, editing, design, leadership, communications and being a strategist who puts ideas into action.
- He has conceived, launched, branded and marketed his own online startup, WorkCabin.ca. The site is hugely popular in Canada, attracting more than 220,000 views per month in peak seasons.
- He planned, founded and branded the large Norfolk County based nonprofit — the Norfolk HERicanes Girls Hockey Association and served as board president for five years.
- He walks the talk on social media. On Twitter alone, he has almost 6000 followers. He has been featured by Tweep in Profile, a regular podcast series interviewing some of the best and brightest in social media in Canada and the U.S.
- He intimately knows local media, how management operates, how reporters function, and how editors think. Gregg enjoyed a 21-year career in media, most of it at the management level.
- He has been honoured seven times as an Editor of the Year. He has received 12 nominations for outstanding writing and design excellence and is recognized as a skilled and creative media and writing coach.
- He has also served as a national awards competition judge for the Canadian Association of Journalists (CAJ).
- He has excelled at leadership, mentoring five journalists to National Newspaper Awards (NNAs) and nominations (the Oscars of Canadian print journalism), coaching three writers to Young Journalist of the Year honours in Canada, and managing a year-long project judged to be a Canadian Association of Journalists (CAJ) Investigative Report of the Year, all groundbreaking national achievements for smaller-market media.
- He believes small-market businesses can achieve big results on a national stage ~ under his longtime leadership in Norfolk County, Ontario, the Simcoe Reformer daily newspaper received 23 prestigious nominations for Canadian and Ontario media excellence.
