On March 25 at the Simcoe Recreation Centre, I trained 60 nonprofits from Brant County, Brantford, Haldimand County and Norfolk County on how to take their social media to the next level. The workshop I delivered was Social Media 201, in partnership with the Ontario Trillium Foundation.

One of the aims with all my social media workshops is realistic solutions and precise focus on rural needs.

Topics covered during the three-hour workshop included:

  • how to repair common mistakes associated with social media use,
  • how to get started preparing a social media content strategy,
  • hands-on sessions with Twitter and Facebook. Attendees learned how to analyze their social media use to discover the optimum times to tweet and post,
  • what types of content are best,
  • how to adjust strategies to cope with dramatic changes on Facebook that will impact the ability to reach audiences,
  • tools to help make social media more manageable for small nonprofits

Here’s some of the survey feedback from attendees at #sim201

“Well organized, started on time, speaker excellent – like how his information is presented, he is very knowledgeable.”

“Overall this was a great learning experience from every point of view. I spent 10 days, traveled almost 1000km to three different cities over the past month getting pieces of the Social Media puzzle while the whole picture was only 100ft away in just 3 hrs. Congratulations on a great event.”

“Extremely informative and presenter was knowledgeable and engaging.”

“Learned more today in three hours then I have in the last three conferences I have attended that were two and three days long.”

“I don’t know what I don’t know!” Individuals “think” they know all about using Facebook and Twitter, … until you attend a workshop like Gregg’s. Thanks Gregg!!! Excellent session; wonderful presentation style that you have.”

“It was very well presented, and the understanding regarding the demands on our time and budget; gearing the info to us in the non-profits was very much appreciated. So often, wonderful materials can be provided, but are not easily adapted to our reality.”