twitter and facebook in norfolk county ontarioI hear it almost every day. Organizations and businesses say “We need to start doing social media!”

Ugh. That sounds like you want to join a stampede-like crowd akin to the wildebeest migration across the plains of Africa. “Everybody’s doing social media, so we need to, too!” Stop looking at social media as doing. Start thinking in terms of what it truly represents. Here’s what you should be thinking when considering social media . . .

We need to be social on social media!

Approach your social media use this way, develop a plan and you’ll be on your way. It all starts here.

Just talking in terms of doing is so robotic and crowd-obsessed. Forget about doing something just because the crowd is doing it. Using social media to be social is why you want to jump in with both hands typing.