Holding a media conference immediately sounds cools. And, hey, it seems so simple. Announce a date, time and invite the media. But I’ve attended many poorly staged events over the years, and listened to countless reporters return to the newsroom and describe a particular media conference as a big waste of time.

Before you ever begin to schedule a media conference you need to consider the pros and cons. Is a media conference right for your announcement / event and your organization? Today’s podcast takes a closer look at what you need to consider BEFORE you move forward.