why most businesses can't ignore teens on twitterSadly, far too many businesses today are still dismissing Twitter as a useless tool with little value. These businesses will often point to tweets by teens as an example.

Here’s what a business owner recently told me: “I do have to wonder what “VALUE” and what impact promoting Twitter does …. I wouldn’t get caught up in that culture personally.”

The business owner used a specific example of a tweet by a teen: “$84 dollars later “well there’s a nice t-shirt”#happybirthday bearf—–.”

I love this tweet (expletive, aside). Why? The teen spent $84. Hello? What should that immediately tell you? Yes! The teen is a consumer.

If you sell products or services geared toward teens, you will likely want to be capturing this demographic today. Following a teen on Twitter doesn’t mean you endorse them. It’s simple marketing in the social media sphere. You are building a virtual marketing list.

And, of course, eventually teens become adults. The last time I checked, a consumer is a consumer as they age.

One recent study showed that teens (12-17 and 18-24 year-old demographics) are now the fast growing segment on Twitter. Initially, teens were slow to embrace Twitter, but that is changing fast.

Before you dish teens on Twitter, you’ll have to decide if they are part of the audience you want to capture for the benefit of your business either for today or for the future.

Building an audience on social media like Twitter takes time and patience. You absolutely MUST think about who your customers will be tomorrow, too.  Savvy businesses now this.

READ > Twitter Crushes Facebook for Marketing
Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.

You need to answer the questions: Who do I want to connect with and why?

Social media works both ways. You want an audience that is prone to sharing your information. Are teens prone to see your business, product or service and share it with their friends, parents or other adults? (BTW, this is called FREE marketing!) Or, are teens in a househ0ld that uses your product or services. (Ah ha, see the area of influence is started to expand now, isn’t it?)

It’s funny, some businesses will build traditional email lists and never know if these lists contain teens. But throw social media into the mix, where businesses get to ‘see’ and ‘read’ users, and they immediately show disdain.

Stop jumping to conclusions about teens on Twitter. Start thinking about how – or if – they fit into your marketing plans.