The other day I decided to surf the web and call around to inquire about dinner reservations for New Year’s Eve. A few things immediately stood out. Some restaurants have let their communications efforts fall way, way by the wayside.

What’s so interesting is that each failure is so minor yet leaves an enormous negative impression and may even cost a restaurant some business.

You know you have a communications problem when…..

  • The phone number listed on your website doesn’t work
  • You’re open for New Year’s Eve dinner, but three days before the big day, you can’t tell a caller what’s on the menu
  • The last entry on your restaurant’s Facebook page was six months ago

These may seem like minor points, but each one represents a glaring communications fail.

Why not start 2012 by ensuring every part of your business’s communications is updated and not broken. Create the correct impression. Literally.