Before I begin, let’s clear up one business misconception: Having a Facebook page for your business does not equal having a website for your business. Don’t get me wrong, Facebook is a must-have too. But having a Facebook page and then not being able to drive that traffic to your business website = lost opportunity. You absolutely need both today.
It’s shocking how many small businesses have no website in today’s digital era. These businesses seem satisfied to be open to shoppers for only X number of hours and X number of days per week. The concept of being open 24/7 via the web is lost.
Consumers like to shop or browse from the comfort of their own chair. You must be accommodating this trend today.
The most frequent excuse I hear is this: “We don’t really need one.” Huh? Therein lies the problem. It’s not about you. You may not care about a website, however, consumers do. Here’s a fact every business that opposes having a website needs to digest: 97% of consumers now use online media to shop locally. Ninety per cent use search engines like Google.
People aren’t flipping pages in the Yellow Pages like they used to. (Heck, even the Yellow Pages has acknowledged this. It’s why the Yellow Pages is putting a massive emphasis on the web today and phasing out its traditional paper version.)