I popped into a little restaurant the other day. Actually, I’ve driven past this place many, many times over the years. And I always kept on going. It had no curb appeal. It looked more like a dive. But on this day, I was in a hurry and it was convenient.
The exterior paint was peeling and faded. There were weeds growing tall around the gravel parking lot. The crudely painted sign looked like it was handpainted with a quick swipe of a polyester brush.
When I entered the restaurant I was pleasantly surprised. It was neat. It was clean. And it was kind of cute. I would say more campy, with community news items tacked to a door. But overall it had a homey kind of feel. The staff were pleasant and immediately welcoming. The food was good. The prices more than reasonable.
The interior warmth was in stark contrast to the exterior appearance of the place being a ‘dive’.
I will go back to this restaurant again. But I think about all those times I drove past and never gave it a thought. Having no curb appeal will do this to a consumer. This business lost years of harvesting my dollars.
Think about your curb appeal. And don’t just limit yourself to bricks and mortar. Today, curb appeal extends to so much more:
- Your Facebook page
- Your Twitter page
- Your home page
- Your e-newsletters
- Your marketing and advertising materials
- Your logo
- …even your profile image used as your signature photo
Are you creating good first impressions?