If at first you don’t succeed, try again. Or, in the case of using words, revise. Storytelling is a craft. And, yes, it’s possible in short ad copy too. Watch this brilliant two-minute video. It clearly demonstrates the difference between bland ‘ad’ copy, and ‘ad’ copy that tells a story. Imagery is a powerful tool to capture attention!
How you use words can spell difference between failure and success
About the Author: Gregg McLachlan
Gregg McLachlan is the founder of WorkCabin Creative. He's a rural digital marketing strategist, videographer, guest speaker and a leading social media expert in Southwestern Ontario. He works with rural businesses and nonprofits who want to take the next steps to greatness, rather than doing the same old things. In 2014 he co-founded award-winning TweetFolkTours, a social media phenomenon that is changing the way rural businesses engage with consumers