Hopefully news releases are a staple in your communications toolbox. But there are still many common mistakes made in issuing releases. One of the most frequent mistakes I witnessed during my media career was poor timing. It was not uncommon to see news releases arrive well after deadline, and therefore fail to be used. In this podcast I’ll discuss some other pitfalls, as well as some pros. This is part 4 of my ongoing 8-part series on traditional mass media tools.
News releases: Some basic pros and cons to never forget
About the Author: Gregg McLachlan
Gregg McLachlan is the founder of WorkCabin Creative. He's a rural digital marketing strategist, videographer, guest speaker and a leading social media expert in Southwestern Ontario. He works with rural businesses and nonprofits who want to take the next steps to greatness, rather than doing the same old things. In 2014 he co-founded award-winning TweetFolkTours, a social media phenomenon that is changing the way rural businesses engage with consumers