Hopefully news releases are a staple in your communications toolbox. But there are still many common mistakes made in issuing releases. One of the most frequent mistakes I witnessed during my media career was poor timing. It was not uncommon to see news releases arrive well after deadline, and therefore fail to be used. In this podcast I’ll discuss some other pitfalls, as well as some pros. This is part 4 of my ongoing 8-part series on traditional mass media tools.