Although traditional mass media, especially newspapers, are tightening or slashing the amount of ad space they give away as freebies, Public Service Announcements (PSAs) remain an effective and free alternative tool for nonprofits in small in medium markets. You won’t be able to dictate when your PSAs will be published or broadcasted, but making PSAs available to the media is a smart move. At some time or another, media finds itself motivated to fill a space on a page, web page or on-the-air space at no cost as a community service.
Public Service Announcements (PSAs) still a viable option for free exposure
About the Author: Gregg McLachlan
Gregg McLachlan is the founder of WorkCabin Creative. He's a rural digital marketing strategist, videographer, guest speaker and a leading social media expert in Southwestern Ontario. He works with rural businesses and nonprofits who want to take the next steps to greatness, rather than doing the same old things. In 2014 he co-founded award-winning TweetFolkTours, a social media phenomenon that is changing the way rural businesses engage with consumers