Although traditional mass media, especially newspapers, are tightening or slashing the amount of ad space they give away as freebies, Public Service Announcements (PSAs) remain an effective and free alternative tool for nonprofits in small in medium markets.  You won’t be able to dictate when your PSAs will be published or broadcasted, but making PSAs available to the media is a smart move. At some time or another, media finds itself motivated to fill a space on a page, web page or on-the-air space at no cost as a community service.