This is part 2 in my 8-part series on WorkCabin Radio about mass media communications tools. In today’s hyper-active technology era, it’s easy to stick with what you already know: traditional mass media advertising. But there can be pitfalls. Especially with new media tools now providing even more options for spreading your message. In today’s radio show I discuss several points worth considering before you jump in to mass media advertising.
Mass media advertising: Some points to remember before you jump in
About the Author: Gregg McLachlan
Gregg McLachlan is the founder of WorkCabin Creative. He's a rural digital marketing strategist, videographer, guest speaker and a leading social media expert in Southwestern Ontario. He works with rural businesses and nonprofits who want to take the next steps to greatness, rather than doing the same old things. In 2014 he co-founded award-winning TweetFolkTours, a social media phenomenon that is changing the way rural businesses engage with consumers