To build audiences that matter, and ultimately supporters, it’s key that organizations use their tweets wisely. If you are reluctant to start tweeting, don’t let a common stereotype about Twitter be the reason. There are lots of great ways that nonprofits and organizations are using Twitter to grow audiences. And, yes, they’re doing it by not tweeting about lining up for coffee at Starbucks.
Twitter: It’s about more than telling people you’re having a coffee
About the Author: Gregg McLachlan
Gregg McLachlan is the founder of WorkCabin Creative. He's a rural digital marketing strategist, videographer, guest speaker and a leading social media expert in Southwestern Ontario. He works with rural businesses and nonprofits who want to take the next steps to greatness, rather than doing the same old things. In 2014 he co-founded award-winning TweetFolkTours, a social media phenomenon that is changing the way rural businesses engage with consumers