To kick off the new year, I’m launching an 8-part podcast series on CabinRadio for the month of January about various mass media tools. The purpose is to give you some basic starting point issues to think about when deciding if a certain approach is right for you. WorkCabin Radio podcast series about media tools, strategies for nonprofits, business and organizations in CanadaPart One of the series looks at media interviews. Other shows in the series will look at advertising, news releases, Public Service Announcements (PSAs), press kits, letters to the editor, the Internet and digital tools, and media conferences. All podcasts in the series are three minutes or less. (Don’t forget to visit the show notes page for additional resources that accompany each episode.)