Don’t worry if you don’t have a ‘radio voice’. Think of podcasting as being a new way to get your message out to internal or external audiences, whether you are a professional radio personality or amateur. Surprisingly, few non-profit organizations and companies are utilizing this technology.

Even you’re not a professional, you can still create professional podcasts with music and voice tracks. It puts the power to make a radio-style show in the palm of your hands with ease never before seen.

If you’re unfamiliar with podcasts, here’s the five-second primer: Most commonly, podcasts are streamed digital audio files. Think in terms of a small mp3 voice file and you’ll get the idea. Users can click or download the files to listen.

How can you use podcasts in your communications? There are many, many ways. Here are three suggestions:

1. Podcast media releases. Save paper and issue a media release in podcast format via email. When reporters are busy and unable to attend every event you host, podcasting can be a powerful way to bring the conference to a reporter in the comfort of their own chair. Reporters can quote you directly from your podcast. In fact, when reporters are rushed for time, they may do only that, thus limiting following calls with more probing questions. This is an example of how you can control your messaging.

2. Messages from your Executive Director. Add a touch of personality to your email campaigns or websites. A voice message from key personnel will help bring your organization to life, rather than appear static on a web page. Any time you can make the connection more human, you are closer to creating more meaningful relationships. Podcasts are great ways to elevate your communications beyond just written words. (BTW, don’t forget that messages from your ED can be podcasted to internal staff too.)

3. Internal training. If you have many people going in different directions at any given time within your organization, podcasting may be a solution for bringing training to staff. Humans tend to absorb and retain information when listening or watching, as opposed to just reading. Thus, podcasting is a terrific medium for information retention. Even if you have a training session and staff attend, it never hurts to create a podcast of the event for future listening.