When organizations or companies struggle to define objectives or align them properly with a communications strategy, the end result can be going in circles and never quite reaching the intended goal.
In this week’s podcast, we take a look at what happens when communications plans go in circles, why it happens, and why it could be bad news for your organization if your goals are about increasing growth, increasing fundraising, and attracting new members/supporters.
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Gregg McLachlan is an award-winning writer, designer, media relations strategist and marketing ideas generator based in Norfolk County, ON. He is principal consultant for WorkCabin Communications. You can find more information and articles directly at www.WorkCabinCommunications.ca.
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