Ever heard of Pure Michigan? I’m sure you have. The advertising spots are everywhere on radio and television. That soothing voice that carries us off to dreamland is actor Tim Allen. The ads are based around experiences and our five senses: sight, hearing, smell, touch and taste. Plus, they rely on a technique called narrative storytelling. Listen to this week’s podcast and learn how creativity can build advertising that bring your target audience a lot closer to you than you think — or even closer than they imagined.