Ever heard of Pure Michigan? I’m sure you have. The advertising spots are everywhere on radio and television. That soothing voice that carries us off to dreamland is actor Tim Allen. The ads are based around experiences and our five senses: sight, hearing, smell, touch and taste. Plus, they rely on a technique called narrative storytelling. Listen to this week’s podcast and learn how creativity can build advertising that bring your target audience a lot closer to you than you think — or even closer than they imagined.
Immersion advertising campaign is Pure brilliance
About the Author: Gregg McLachlan
Gregg McLachlan is the founder of WorkCabin Creative. He's a rural digital marketing strategist, videographer, guest speaker and a leading social media expert in Southwestern Ontario. He works with rural businesses and nonprofits who want to take the next steps to greatness, rather than doing the same old things. In 2014 he co-founded award-winning TweetFolkTours, a social media phenomenon that is changing the way rural businesses engage with consumers