I inspire you to think and do bigger in a small town

In a village of 150 folks, I built a leading national online business. I just don’t talk about thinking big. I’ve done it. It’s called real world experience. That’s the advantage and difference I bring to you

Small-town brand booster, rural champion & Guest Speaker | Video production + Social media + Web

Tired of doing the same old things? Tired of the recycled or outdated approaches that permeate small-town marketing today? Gregg McLachlan's clients are rural nonprofits and small-town businesses who want to stand out not blend in. From his small-town studio in Norfolk County, Ontario, he pursues creative disruption to help clients move past the status quo that inevitably leads to decline. Call: 519.429.3729 or email gregg@workcabincreative.ca

Professional video production services that help rural small businesses and nonprofits tell memorable brand stories

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“Not often does a plan come together smoothly, effortlessly and timely — Gregg effortlessly created an exact image of the video that I imagined playing out. The video has increased business!”
“The compliments I have received on my video have really shown the power of a professionally produced video for showing customers my art studio and business and getting to know me and my passion for what I do.”
Joseph Panacci, Panacci Pottery
“Working with Gregg on the filming of The Field Biologist video was a great experience. Gregg was able to help us tell a story that was compelling, visually appealing and overall very impactful!”
Jody Allair, biologist and science educator, Bird Studies Canada
“So glad we decided to get with it and invest in your professional videos. We are having a great response!”
Lisa Engelhardt Robinson, My Top Drawer

More progressive with deeper rural experience helping small-town clients across a broader range of sectors

Gregg’s latest articles on marketing, web design, small business videos and social media

3 traits shared by every small-town business excelling on social media

December 2nd, 2016|Comments Off on 3 traits shared by every small-town business excelling on social media

By Gregg McLachlan Over many years, I've noticed three major traits shared by every successful small-town business and organization excelling on social media: They know brand loyalty is built over time. That means they've focused [...]

10 reasons your rural business needs to stop ignoring using Facebook advertising

November 22nd, 2016|Comments Off on 10 reasons your rural business needs to stop ignoring using Facebook advertising

By Gregg McLachlan In small towns, many businesses and organizations still bristle at the thought of paying money to advertise on Facebook. Yet those same businesses and organizations will post content after content on their [...]

Practical reminders to keep momentum for your social media in 2017

November 20th, 2016|Comments Off on Practical reminders to keep momentum for your social media in 2017

By Gregg McLachlan Two of the biggest rural social media issues I see on a weekly basis are: 1. People who are discouraged that their followers and fans aren't organically growing fast enough; and 2. Start-and-stop [...]

What Clients Say

“There’s no comparison between my old resume that I did myself and the professional resume that Gregg created for me. Now it’s exciting to read about myself. It’s really going to help me get my foot in the door for interviews.”
Joe Walters, Hagersville
“Gregg draws out the very best in people, and reminds us of our most important qualities, we are ‘people’ persons. I plan to use Gregg for my advertising needs now and in the future. Gregg is key to my success.”
Molly Bentley, ReMax Twin City Realty, Brantford
“We chose WorkCabin Communications to design a website for our annual Green Expo trade show and were thrilled with the results. Gregg was in constant contact with us from conception to completion, giving us daily updates and ensuring we got the website we were looking for. Any questions we had were promptly answered both during the initial design process and after the site went live. Working with WorkCabin Communications on this project was truly a great experience and we definitely recommend them!”
Peterborough Green-Up, Peterborough
“Gregg was great to work with throughout my website development. He helped me understand some of the basics so that I can manage the website on my own. Very helpful to a small business owner!”
Ashley Beeton, Naturopathic Doctor, Simcoe